The major factors aiding in the growth of the South African charcoal briquettes market are the country’s rich barbecue culture and the low cost of such fuel. As a result, the revenue generated from the sale of such products is projected to display an 8.8% CAGR during the forecast period (2020–2030), to reach $286.7 million by 2030 from $136.0 million in 2019. Charcoal is produced by heating wood without oxygen, to remove all the volatile constituents and water from it.
Based on type, the South African charcoal briquettes market is categorized into round, hexagonal, oval/pillow, coconut shell, and others, which includes shisha, hookah, and octagonal charcoal briquettes. Among these, the oval/pillow category held the largest share during the historical period (2014–2019) due to the fact that these products are mostly produced within South Africa. Moreover, market players find this shape easier to create than others. In addition, this shape has even granularity and good clot state strength, which is why it is used as a sinter in blast furnaces.
A key trend in the South African charcoal briquettes market is the usage of instant-light briquettes. Lighting conventional briquettes can be a long and tiring process of kindling and rekindling the fire and continuously monitoring and controlling the heat. This is crucial as too strong a flame can burn the food instead of cooking it, while if the heat is too low, the food will never cook. Instant-light charcoal takes people’s pain of using a dryer and fan to control the heat away, as such briquettes come to the desired temperature within 20 minutes of being lit.
Due to the presence of a large number of small-scale, often individual, players, the South African charcoal briquettes market is highly fragmented in nature. This offers organizes players, including Ignite Products, E & C Charcoal (Pty) Ltd., Namchar (Pty) Ltd., Umlilo Charcoal Products (Pty) Ltd., Rapid Fire Charcoal and Briquettes CC, Braai & BBQ, SAFIRE CHARKA (Pty) Limited, Blaze Braai, Safari Braai Products, and Braaistar, to expand their presence in the country through retailers and wholesalers, as well as effective marketing strategies, and capture a larger share than presently.
Hence, with the growing barbecue tradition in the country, the demand for charcoal briquettes will continue to grow in South Africa.